The ISO 20252 standard is suitable for all marketing and social research agencies that need a clear and high quality service delivery. The standard provides guidelines for those who conduct, use, or acquire market or social research, and provides assurance that the required standards are valid.
Building on the previous British standard, BS 7911, ISO 20252 takes over the management and implementation of research projects: from the preparation of proposals to the creation of questionnaires and the correct archiving of existing documentation.
QMS provides the basis for ISO 20252 certification that does not harm the bank. The cost of certification can vary depending on various factors, namely sector, annual turnover, total number of employees, number of offices and whether the company needs ASCB or UKAS accreditation.
The ISO 20252 standard adopts a structure of 10 clauses, called Annex SL, which clearly grouped together, cover four main areas.
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