Unexpectedly for all of us, technology has experienced a boom in development in a short period of time. Artificial intelligence has become our personal assistant in everyday life, at work, and during study. Now, it is no longer associated with futuristic projects from the far future – it works here and now. AI systems are becoming part of medical platforms, banking services, legal programs, as well as augmented and virtual reality. At the same time, with the development of technologies, the need for legislative clarity is growing. Companies working with AI must understand: without a legal basis, compliance with GDPR, Privacy Policy and certification standards, entering the global market becomes almost impossible. And here, legal support comes to the rescue – as a strategic part of implementing new solutions in the real environment. This is especially true for developments that fall into the high-risk AI category. Such systems are automatically subject to additional verification for compliance with European or international standards.
The Importance of AI Certifications: More Than a Formality
Nowadays, companies tend to view AI certification as a mandatory step on the way to gaining the trust of investors and customers. For instance, one of the authoritative organizations in this field — USAII — offers certification for developers, AI team leaders and analysts. At first glance, it seems that this is just an educational course. But in practice, it is a way to formally confirm that your company works with technology responsibly and according to standards. This is an important thing that is always paid attention to. Such certificates have weight not only in the USA, but also throughout the world, especially if your product will undergo an approval process or conformity assessment to enter the EU markets. Certification is the face of you and the reputation of the company, an argument in negotiations and the answer to questions about the quality and reliability of the technology.
CE marking, ISO 42001 and requirements for AI products in the EU
In today’s realities, we are witnessing a new wave of digital transformation — generation, which encompasses not only artificial intelligence, but also related areas such as cloud computing, blockchain, and legal process automation. Every new product created within this generation must meet clear regulatory standards. When it comes to entering the European market, companies must take into account a comprehensive set of requirements – in particular, the need to undergo conformity assessment and obtain CE marking. Especially if the AI product falls under the definition of high-risk AI. In this case, the system is required to undergo strict control by regulators, and the company is required to provide technical documentation, ensure transparency of algorithms and demonstrate compliance with ethics, security and confidentiality criteria. The new international standard ISO 42001 sets the framework for managing artificial intelligence. It allows companies to structure risk management processes, establish technology implementation policies and contribute to user confidence in the legality of AI solutions. For companies seeking to operate in accordance with EU regulatory compliance, the implementation of ISO 42001 becomes an obvious and strategically crucial decision.
Legal Support as a strategic investment for technological business
The legal framework is constantly adapting to new technology, which is evolving faster than regulations can keep up. This creates a challenge not only for regulators, but also for companies that want to stay within the legal framework and at the same time not lose the momentum of innovation. Often, teams of AI software developers try to study the Regulations requirements on their own. However, the legal component in this area is no less complex than the technology itself. How to properly draw up a Privacy Policy? Are internal security protocols sufficient? How to justify that the system is not high-risk AI? Is it necessary to undergo CE marking? — all these questions must be answered not only by the technical team, but also by the legal one. Legal consulting for AI is no longer just a help, but a necessity. And not only for large corporations. Even startups working with virtual reality or generative AI must take the legal landscape into account from the very first steps. After all, non-compliance with GDPR regulations or incorrect certification documentation can lead to multi-million dollar fines or blocking of activities.
We are at your service!
If your company works in the field of artificial intelligence and seeks to obtain international certification, undergo conformity assessment or adapt to ISO 42001, the Eternity Law International team is ready to provide a full range of legal support. Our experts will help you with legal support at all stages – from analyzing legislative requirements and structuring documentation to supporting the approval process. Contact us to ensure that your business meets the highest standards of technology and law.