Technological Meet Up “VR / AR in Marketing” in Russia

Virtual reality will change the sales and advertising paradigm

Within the framework of the federal project “CYBER RUSSIA” on April 24, 2019 in the technopark “Caliber” there will be a closed event for leaders and experts in the field of media content production, marketing and advertising with a discussion of real cases and the exchange of best practices using VR / AR elements …

Technological Meet Up “VR / AR in Marketing” is organized by ANO “CYBER STRANA”. For more than three years, the organization has been developing the most modern software in the field of virtual and augmented reality, artificial intelligence and blockchain technology.

Today, the company’s team includes experienced software and computer game developers, 3D-Artist, 3D-animators, robotics and circuitry, designers and art specialists.

According to experts’ forecasts, the sales and advertising market will undergo a transformation in the next few years, and with the advent of affordable full-fledged portable virtual and augmented reality glasses, the market will have a huge need for quality content for these devices.

Recently, orders coming to the software development departments are more and more associated with advertising and the creation of projects for the sale or demonstration of various goods and services in the FMCG and HoReCa segments, as well as projects for the construction and architectural objects market, exhibitions and conferences. Therefore, the project team will demonstrate the capabilities of virtual and augmented reality to agencies and companies that intend to develop their competencies and do not yet have their own VR / AR development department or are just planning to open one.

The program of the event will cover the following topical topics:

1. VR / AR in the marketing of goods and services. Trends for the near future.

2. Creation of a multimedia brand concept:multimedia brand book in VR / AR;

  • work with advertising surfaces;
  • show cases in VR / AR (for exhibitions, conferences, presentations of goods and services, architectural objects);
  • application of mixed reality technologies for corporations and the sphere of development.

3. A working sales system for the development of virtual and augmented reality software products to clients, obtaining the correct technical specifications and much more.

Mandatory registration on the official website of the event. The number of seats in the hall is limited!

The organizer is ANO “CYBER COUNTRY”.

Contacts for participation: v.kulyaeva@cyber-russia.ru, +7 (925) 613-51-65.

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